Privacy Policy

Last updated: June 7, 2026

This Privacy Policy explains how Margaret & Maeve Seaside Boutique ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website, place an order, or otherwise interact with us. We are committed to handling your data responsibly and in accordance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and U.S. state privacy laws.

Who We Are

Margaret & Maeve Seaside Boutique is an online women's fashion store operated from the Netherlands. We sell and ship our products to customers in the United States.

Company: Margaret & Maeve Seaside Boutique
Address: Middelweg 217, 1911 EE Uitgeest, Netherlands
Chamber of Commerce (KvK): 85876771
VAT number: NL004167684B41
Email: info@margaretandmaeve.com

For the purposes of the GDPR, we act as the data controller responsible for your personal data.

Personal Data We Collect

We collect the following categories of personal data, depending on how you interact with us:

Identity and contact information: your name, shipping and billing address, email address, and phone number.
Order and payment information: the products you purchase, order history, and payment details. Card and payment data are processed directly by our payment providers; we do not store full card numbers on our own systems.
Account information: if you create an account, your login credentials and saved preferences.
Browsing and device data: your IP address, browser type, device information, pages viewed, referring website, and other usage data collected through cookies and similar technologies.
Communications: any information you provide when you contact us, sign up for our newsletter, or respond to our marketing.

How We Use Your Data

We use your personal data for the following purposes:

To process, fulfill, and ship your orders, and to handle returns and refunds.
To communicate with you about your orders, account, and customer service requests.
To process payments and prevent fraud.
To send you marketing communications, newsletters, and personalized offers where you have consented or where otherwise permitted by law.
To improve our website, products, and services, and to analyze how our store is used.
To comply with our legal, tax, and accounting obligations.

Legal Bases for Processing (GDPR)

Where the GDPR applies, we rely on the following legal bases: performance of a contract (to fulfill your orders), your consent (for marketing and non-essential cookies), our legitimate interests (to improve and secure our store and prevent fraud), and compliance with a legal obligation (for example, retaining invoices for tax purposes).

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, keep items in your shopping cart, analyze traffic, and deliver relevant advertising. Some cookies are strictly necessary for the website to function, while others are used for analytics and marketing and are only placed with your consent.

You can manage or disable cookies through your browser settings or our cookie banner, where available. Please note that disabling certain cookies may affect how the website works.

Third Parties We Share Data With

We do not sell your personal data. We share it only with trusted service providers who help us operate our business, and only to the extent necessary. These include:

Payment processors: to securely process your payments.
Shipping and logistics carriers: to deliver your orders to your address.
Analytics and marketing providers: such as Klaviyo (email and SMS marketing) and Meta (Facebook and Instagram advertising and analytics), to send communications, measure performance, and show relevant ads.
Technology and hosting providers: including our e-commerce platform, which hosts our store and supports its operation.

Some of these providers are located in the United States or other countries outside the European Economic Area. Where we transfer personal data internationally, we rely on appropriate safeguards, such as the EU Standard Contractual Clauses, to protect your information.

Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes described in this policy. Order and invoice records are retained for the period required by Dutch tax law (generally seven years). Account and marketing data are retained until you delete your account or withdraw your consent, after which we delete or anonymize the data unless we are legally required to keep it.

Your Rights Under the GDPR

If you are located in the European Economic Area, you have the following rights regarding your personal data:

Access: request a copy of the personal data we hold about you.
Rectification: ask us to correct inaccurate or incomplete data.
Erasure: request that we delete your personal data ("right to be forgotten").
Restriction: ask us to limit how we process your data.
Portability: receive your data in a structured, machine-readable format.
Objection: object to processing based on our legitimate interests or to direct marketing.
Withdraw consent: withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, contact us at info@margaretandmaeve.com. You also have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

Notice for U.S. and California Residents (CCPA)

If you are a resident of California or another U.S. state with a comprehensive privacy law, you may have additional rights, including the right to know what personal information we collect and how we use it, the right to request access to or deletion of your personal information, and the right to opt out of the "sale" or "sharing" of your personal information. We do not sell your personal information for money. You also have the right not to be discriminated against for exercising your privacy rights. To exercise these rights, contact us at info@margaretandmaeve.com, and we will respond as required by applicable law.

How to Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your privacy rights, please contact us:

Email: info@margaretandmaeve.com
Address: Margaret & Maeve Seaside Boutique, Middelweg 217, 1911 EE Uitgeest, Netherlands

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your data.